Research On Brand Promotion Strategy Of X University MBA Education Project In The Whole Media Context

With the continuous development of digital media technology,networking and social media,the development context and pattern of traditional media are changing all over the world,and all kinds of media are developing to the all media.Massive data repository and communication interactive platform are constantly emerging,enabling information to meet the needs of audience segmentation by providing multiple ways and various forms of communication.And the full media environment has also led to a significant reduction in the efficiency of the original marketing model,and is constantly contributing to a more scientific response to the timely and full media marketing.This has brought opportunities and challenges for the MBA(MBA),which has been developed for more than 30 years in China.As a market-based project,we must win the survival and development in a competitive environment.Besides promoting the quality of training,we should enhance brand promotion and form the loyalty or preference of examines or students to MBA.After a large number of literature reading,comparative analysis and field research,the MBA education project in X University facing social media use,lack of search engine,the lack of guidance of high-quality media content,lack of spatial guidance and other issues need to be improved in terms of branding,combing their actual development,further accurate brand positioning,optimize promotion content,select the appropriate media form,from the traditional customization paper media,thematic TV media,official website construction,the outdoor visual guidance of social media,the promotion of WeChat subscription number,the promotion of micro-blog official platform,and the integration of professional theme sites,and so on.In order to continue to enhance the MBA strategy,brand recognition,expanding the influence of the University,and to promote the development of regional economic and commercial civilization progress.