| The basketball game has a wide influence in our country,and is popular among the masses,and is one of the main means of national fitness.With the development of information technology,self-media as a new carrier has influenced and promoted the development of amateur basketball in all aspects.Micro letter live platform,such as the 4 g mobile media,make basketball lovers also became the protagonist of the sporting events,not only the basketball tournament has been widely promotion,also improve the enthusiasm of the people to participate in the basketball tournament,so as to attract more people to participate in the national fitness.Based on the theory of competition and communication theory as the guidance,in yancheng city basketball tournament live platform status quo as the research object,the structure of the platform for yancheng amateur basketball tournament,function,using the process,user experience,such as analysis,explore the experience of audience demand different platforms.The results show that:(1)the current live yancheng amateur basketball tournament since the media platform development situation is good,each platform has a corresponding user base,but female users in each platform is less.(2)hit the guest platform user professional distribution is more dispersed,but students proportion is the highest in all platforms,and income in 2000 yuan of the following accounts for users than is the highest,the user age is relatively young,the vast majority of users focus between the ages of 15 to 30.The platform in the perspective of switching,broadcast live on the basic function such as fluency is poorer,and the lack of real time data statistics and game players highlights major events such as making function,but the autonomy of its users communication function and live better.(3)"hey ha beast" professional platform users are mainly concentrated in enterprises and institutions,the number of the profession is all platforms within the most,most users income is concentrated in the 4000-8000 yuan between,centralized user age between 23 to 30 years old.The platform is good in basic function,but lacks player data statistics and player'spersonal highlights in professional sports,and the function of the game playback is poor.But the platform's event interpretation service is the best of all.(4)the user age of the platform of smart playground is between the ages of 23 and 30,and the users' main occupation is diverse,and the users' main income distribution is different.The platform is good in basic functions and professional sports,but it is poor in supporting functions such as gift giving and user communication,and the lack of event interpretation service.(5)users of each platform can use platform function accurately and conveniently,and most users are satisfied with the consumption expenditure of each platform.(6)Most users are motivated to use their own media live platforms out of entertainment and to promote self-participation in basketball.According to the above findings,this paper puts forward the following Suggestions:(1)to promote the development of women's basketball tournament in yancheng city,each platform according to relevant personality characteristics of female development platform function for use in women.(2)hit the guest need to improve the network transmission technology platform,improve fluency and perspective of live events switching,cancel the watch from corresponding limits of playback,and add a player statistics,individual exclusive collection production and other professional event function.(3)the "ha beast" platform will further enhance the corresponding basic functions,focusing on the development of player data statistics and player exclusive highlights.(4)wisdom field platform to further enrich live events with exceptional gifts between communication and other auxiliary function,and add the commentary service,or basketball games in the platform of automatic explanation function.(5)the clubs and venues are equipped with wireless network facilities. |
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