Pluralistic Development Model Study Of Fujian Province Publishing Industry

As people’s living standard rise, people’s consumer demand is escalating step by step while people’s demand for cultural products is gradually increasing. As one of the core of service industry, culture and cultural industries are essential for the development of a nation and a region. Cultural industry which is a concentrated expression of the "soft power makes up a growing portion of world’s GDP and becomes an important standard to measure the comprehensive competitiveness of a country or a region. The development of cultural industry is the inevitable requirement for economic and social development. In China, as economic agent of producing cultural products, special advantages and features of cultural industries have further highlighted. It not only becomes the important engines for promoting the vigorous development and enrichment of the socialist culture, but also becomes a new growth point for promoting the development of China’s economy. As an important part in culture industry, publishing and distribution industry deserve special attention.Fujian Publishing and distribution industry is now in a period of historical strategic opportunities. We should grab the opportunity while do a forward layout. If we still only focus on the single profit model of textbooks, general books and audio and video products, we could only have a small development space. So as the important way to speed up the development of cultural industry, promoting the pluralistic development of the publishing and distribution industry and accelerating the fusion of publishing and distribution industry and related industry is imperative. Vigorously promoting cultural trade and increasing the added value and the cultural content of material goods and modern services could be reached in the way of changing cultural production mode in the process of the cultural and economic fusion and accelerating the transformation of cultural development.This paper introduces the current situation of the publishing and distribution industry at home and abroad, studies the pluralistic development model of publishing and distribution industry at home and abroad, and draws on the development experience through the analysis of pluralistic development cases of publishing and distribution industry at home and abroad.Secondly, this paper analyzes the main problems through the characteristics of Fujian Province publishing and distribution industry. SWOT analysis model is also carried out in the competitiveness analysis of Fujian publishing and distribution industry. On this basis, the paper puts forward the objectives and modes of pluralistic development of the state-owned publishing and distribution industry in Fujian Province, and then proposes an implementation plan by applying the idea of strategic management and brings forward suggestions for the listing of the Strait Publishing and Distribution Group. In the end, the paper suggests government authorities, related industry and enterprises to publish policy measures. Hoping this paper’s suggestion of goals development model and pluralistic policies and measures for Fujian Province publishing and distribution industry could help comprehensive competitive power of Fujian Province publishing and distribution industry enhance.