Management Master Thesis Network Environment Of University Library Users’ Demand Behavior Analysis

Library Users ’Demand in Network Environment Universities behavior change, this paper an example of Hebei University Library University Library User Information Requirement, questionnaire method to collect user data, the data processing and analysis appear under the Network Environment Library Users’ Demand behavior of the status quo, user preferences, behavioral tendencies, behavior and demand factors impact. Finally, promotion strategy for existing and potential users of Hebei University LibraryBy layering the needs of Hebei University library user needs points on the demand for learning, work demand, demand entertainment and self-realization. In the network environment, for competitive reasons, more diversified information services, personalized recommendations, custom personal information and other services to facilitate the user to enhance the information needs of users. Convenience, speed becomes an important condition for the user when obtaining library services. Diversified information services increased user demand for library services, access to information needs to change the channel changing user behavior. In the case of user needs constantly change the behavior of the existing services and service channels of University Library and can not meet the information needs of users. Through a questionnaire survey of user needs analysis of behavioral data, the method of cross-analysis of survey data to analyze the needs of library users include behavioral characteristics of Hebei University. And describes changes in the way library services, content, channel, effects, according to user needs behavioral characteristics comparison library services. Finally retain existing users and new users of the library service development strategy.