Study Of Online Fandom In Variety Show

Fandom start come into the view of western researchers in the initial stage of mass media.Under network environment,it is more convenient for fandom who have the same interests to gather online,“Hot” is to be with “ Minority”,and the majority of Online fandom is Sub-cultural group,same as what the The Long Tail Theory says culturalcommodity.Gathering online influences the Ethnic culture and causes some Society culture phenomenon,which make it an Issue focused and discussed by researchers.In the discussion of online fandom,most Scholar pay attention to analyze the Group identity and the economic value.However,standing of fandom to find the reason why they exit,how the fandom effect themselves which turning the perspective to daily life is much fewer.In addition,for selecting research object,online fandom of TV program is less picked than the fandom of hot fiction,teleplay and film.The object of my essay is the online fandom of the mature TV show,kangxi coming,which is a group gathering different people on a website called douban.My Research Methods will be the online observation method,content analysis and depth interview.Having joined the douban group for 5 years,it is easy for me to collect data,discuss topic published online,and interact with the group members so as to comprehend the fandom and the single person in it,roundly and intensively.In the study, collected the data to carry on the descriptive statistics first; Secondly,based on the long-term observation and record,i will probe into the reason why the fandom exit and if the fandom influence the fans on emotion and behavior.Thirdly,analysis the influence of the maintenance of the fans on their emotions and behaviorsThere are three reasons i supposed why the fandom can exit.Firstly,fans construct a ceremony during the involvement in fandom.Then,the inspiration of express some voice form the circulation of Spectacle/Performance in fandom.Thirdly,the Group Identity which formed by fandom triggers the generation of group behavior.Meanwhile, participation in the fans-group result to the transformation of culture consumption,accelerating the group behavior.The comprehend of the reasons why the fandom exits and the influence by the fandom is necessary. In terms from Receiver of daily life,it is good for treating the fandom objectively, comprehending the Fans of economic and idol consumption.In terms from culture producer,it is good for understanding the audience mentality and transforming production and management mode.