H Publishing Company’s Development Strategy

As the in-depth development of reforming and opening-up policy and economic globalization,the publishing industry of China has shifted from a unitary and parochial system to a diversified and opening system.However,the problems on the system of publishing industry has hindered its further development.The emerging electronic publishing industry is challenging the position of traditional publishing industry as the opening of global publishing industry;it will become a threat to the development and subsistence of domestic publishing industry,and cause an unprecedented challenging situation.The H publishing company,as a traditional publishing company,is still printing paper-based books as their main production.Therefore,it goes into a bottleneck due to the fast development of digital and electronic publishing,and "Internet plus";and this is typical in domestic publishing industry.Thus,we will study and analyze the H Publishing Company closely and seriously on its development strategies and transformation,then we can make it as fast as possible to innovate and to solve the existing problems,and keep the advantages.These are very important for the development and innovation of the H Publishing Company.Hoping that this essay can contribute as much as possible to the development and further rising of the domestic publishing industry at global market.This essay will be using measures that have been taught as: PEST Analysis,Five Forces Model,Cluster Analysis,Core Competitiveness and Value Chain Analysis,SWOT Analysis,and Barney Theoretical Model,to analyze the H Publishing Company by detailed data and intuitive diagrams and seek to analyze the external environment and internal sourcing advantages,as well as comparing with other publishing companies at the same stage as the H Publishing Company.Thus,we can easily find out the advantages and disadvantages of the H Publishing Company,and adjust the strategies of development and seize the opportunities of the current age using information technologies and operating principles.this essay is also illustrating new development strategies for the H Publishing Companies including its market positioning,targeted market groups,and strategies of its further development.