Design And Implementation Of Ningxia Telecom Mobile Marketing Platform

Now,in the face of increasingly fierce competition in the domestic telecom market,the major telecom operators are facing different levels of development.How to develop effective business strategies and ensure the smooth implementation of business objectives,to become the core issues of the major operators to strengthen enterprise management.Therefore,the domestic telecom operators have established the "business analysis" as the core of enterprise decision support system,which tries to timely mining,sorting,summary,analysis and feedback of the important data of the company’s daily operations,for company decision-making,management at all levels in a timely manner to provide the accurate basis for business decision making and adjustment.Due to the business analysis system and system establishment,the domestic telecommunications enterprises originally mostly by policymakers and managers make decisions of man-made phenomenon is greatly reduced,based on enterprise internal and external business data analysis of scientific management mode is gradually established,"take the data speak,with results show" to become the enterprise from top to decision making,communication of consensus,decision-making and management efficiency get promoted.Furthermore,business analysis system establishment,the telecom enterprises annual business plan and budget has been monitoring feedback mechanism,the managers can regularly informed of their overall business performance,found problems in a timely manner to improve the decision-making of enterprise market reaction speed.Therefore,the establishment of operating analysis template system,has become the major domestic operators to enhance the internal management and decision-making levels of the consensus.Business analysis system template that is uniform curing Province on the local network management guiding ideology,province,city,county,township business analysis of longitudinal data integration and realize the local network information transparent,horizontal ratio,each business unit of its business performance ranking and positioning has a number of heart.Operating analysis template system based on Office Power Point Microsoft 2007 files,support for custom Power Point files,intelligent binding dimension and indicators,export Power Point file.Maintenance and index management,highly flexible configuration,can specify any constraints,etc..According to the user’s Office Power Point Microsoft template file,in the system of the corresponding indicators,the system will be written to the template file data,the user can preview or export this template.Conventional operating analysis template deployment of the province and around the city to deploy 1+N model for deployment.By conventional sub template data calculation is used in the province EDW.Province monthly of the company strictly in accordance with the provisions of point in time all the conventional template data unified to business analysis template system,operated by the analysis system template data show,supporting the month local network business analysis.Mainly for the use of local leaders and business analysts.In the framework of the serial data stream in EDA domain,the template system is located at the end of the serial data stream,and the system is mainly engaged in the data of ODS/EDW.In terms of data model,business analysis system template and ODS/EDW consistent,to undertake ODS/EDW enterprise data model.In order to support efficient local data applications,business analysis system template also undertake the EDW application wide surface and report summary data layer.With the ORACLELL database through data aggregation,with the help of JSP technology to achieve business analysis of the automatic generation of PPT materials and export,with the help of IT technology to achieve business guidance.Assist in business development.After the system is put into use,can achieve business rapid automated analysis,with the support of IT system and solve business analysis data generation process is complex,caliber,lag time,human resource consumption problem,provide a powerful guarantee for the rapid development of Ningxia Telecom.