Study On The Publishing Of Chinese Original "Vertical Scrolling Comic" In We-Media Era

The popularity of smartphone provide a solid soil for the development of we-media,more and more people can use the we-media platform to express their views and works,and realize the interaction and current affairs of others,since the appearance of we-media makes a profound change among the content production mode.Like other content industry,comic publishing is also fusing with we-media deeply.In recent years,many authors began to publish "vertical scrolling comic" on the platform like Sina weibo or something else.The "vertical scrolling comic" have gotten a lot of attention and occupied the comic publishing field.Like the network literature,"vertical scrolling comic" becomes an important content resource for operation of intellectual property,it also has the practical significance.First of all,this article focuses on publishing of vertical scrolling comic in we-media era,clarifying the concepts related to we-media publishing,the relationship between we-media publishing and "vertical scrolling comic"."Vertical scrolling comic" is a kind of horizontal or vertical comic,in order to cater to the reading habit of sliding down on the smartphone or computer screen,it has an innovative design of comic storyboard.Because the "vertical scrolling comic" confirm to the habit of screen-reading,it reduces the threshold of comic creation and cut down the cost transmission,as a kind of network comic publishing it has shown great potential in China.This paper will use the method of case study and comparative study to analyze the background of the occurrence and the specific characteristics of the "vertical scrolling comic",from the perspective of author,channel,reader,content,effect and so on.The paper will point out the reasons for the popularity of the "Vertical scrolling comic" and introduce the current status in this field in other countries like South Korea and Japan.I get the conclusion that Chinese original "vertical scrolling comic"has changed the user’s reading habits,the capital market began to intervene,it has a diversified profit mode of IP operations,it also has a novel marketing model.As the comic publication is still in the early stage of development,this paper will analyze the existing problems in the form,content,copyright,circulation,profitability,and puts forward the countermeasures from the aspects of practitioner’s quality,content quality,copyright protection and so on.This article will also point out that he editor,the reader,the author should strengthen the personal quality to achieve the comic book publishing transformation and development for long-term development.As a new form of web comic,it has injected fresh power into the field of comic publishing,worthy of other forms of network publishing to study.