Ritual Communication And The Construction Of National Image

Military parade has a long history in China, and formed a unique culture of Chinese parade along with the development of Chinese society. September 3,2015, to commemorate the 70 anniversary of the victory of Anti-Japanese War and the World Anti-Fascist War, China held a grand military parade(V-day parade), it has added new content for Chinese culture. V-day parade is a major military events, celebrations, also a major political event for China. The spread of newspapers, radio and television, Internet and other media, not only make V-day parade become an important topic of national concern, but also caused great concern of the international community.V-day parade has added new content to Chinese military parade culture, it has different characteristics from conventional military parade, and its holding has great historical and realistic significance. As an important military ceremony, celebrations, political rituals, V-day parade contains four elements:time, space, personnel and artifacts, it embodies the characteristics of ritual communication in the propagation process, under the function of interpersonal communication, organizational communication and mass communication formed by domestic and foreign media’s reports, V-day parade produced a significant impact in public at home and abroad, To a large extent, it constructed and improved the national image of China reflected in:military capacity, military appearance and weaponry in V-day parade showcase the country’s hard power, which is the basis of national image construction; V-day parade contains various types of symbols such as color symbols, language symbols etc. It is a symbol of national image; "The first Lady "Peng Liyuan’s debut, reveals the charm of Chinese female, caused the attention of domestic and international; as a political ceremony, V-day parade convey to the world that China will stick to the road of peaceful development, jointly safeguard world peace, which strengthened China’s national image. The function on constructing and enhancing national image of V-day parade also brings enlightenment, that is, to enhance the national strength, give full play to the role of the ceremony, pay attention to the symbolic significance of the symbol, and strengthen international communication.