The Problems In Governmental Regulation On Medium Issue At Present And The Research On Countermeasures

In contemporary society,the news media has a dual propertyproperty,ideology is always first.Whether government management on media is powerful or not,which is related to the ability to hold on to our public opinion,effectively prevent the invasion of decadent ideas of Western capitalism and bad thoughts.Under the premise of media state ownership and good media publicity of party and government policies,the government must strengthen the management on the media and make it occupy a place in the wold media competition by increasing media vitality,enriching the content of the program to meet the needs of the audience,and by reducing fiscal expenditureof the country,increasing media income to make the media grow rapidly.This paper studied existing problems and countermeasures of our government management on media from five aspects.The first aspect of the introduction:indicate the background and significance of the research.It points out that the government should introduce the competition mechanism of the market into the media,under the premise of media state ownership and good media publicity of party and government policies,the government must strengthen the management on the media and make it occupy a place in the wold media competition by increasing media vitality,enriching the content of the program to meet the needs of the audience,and by reducing fiscal expenditureof the country,increasing media income to make the media grow rapidly.Related research at home and abroad were reviewed,and the research ideas and methods were explained.The second aspectexpoundsthe related concept and theory about our government management on media.Government management on media includes four aspects of media macro-management:legal management,administrative management,content management and industry management,which is based on the following theory:Ideology Concept,theory of government function and theory of social responsibility,under the guidance of Marxism.The third aspect make a study of the current situation and existing problems of our government’s media management.In the new media age,our government management on media in trouble is on one hand due to the lack and imperfect of news media legislation,which can not provide a legal basis for the government to deal with the media;On the other hand due to the lack of media morality in today’s era and media competition homogeneity,which makes the media can not create a good public opinion environment for the government.The four aspect explains the government media management practices in Western developed countries.In Western countries,the news media has become an important force,especially in the US,even called the "fourth power".especially in the period of privatization in mass media,our government can learn from Western countries to deal with media relations,to safeguard the public’s right to know,actively promote the news legislation and strengthen the influence on the news media.Fifth aspect propose the methods for the government to enhance the ability to control media.In the new media age,our government should firstly follow the principle of party spirit,the principle of service and the principle of the rule of law.under the premise of effective monitoring and self-regulatory mechanism,by means of constantly improving the news legal system,implementing the government information disclosure and establishing the system of news plans and press spokesman system,the government should make further transform in the concept of our government management on media,improve the government macro regulation and control,and strengthen the media public opinion guide,so that it can effectively and fundamentally solve the existing problems of government management on the media issue in the process of medium’ s adopting itself to the globalization trend.Finally,the paper point out that the current government should continue to play and use the power of the media,to better improve its art of governance and really reasonably guide and lead public opinion.Especially in the development of the times,the media is also under development,with the emergence of new media,the government must continue to change their ideas,innovate management mode,in order to adapt to the new development requirements,and effectively improve the party and government’s the media and public opinion communication force,guiding force,influence and credibility,provide a strong public opinion support for building a well-off society.