Situation And Development Prospects Of Mongolia Radio

Mongolia Radio has developed more than 80 years,since 1934,the Mongolian National Public Radio has established a total of 99 radio stations,covering Ulaanbaatar and the rest of the country 21 provinces.But with the development of technology,relying on the new media of information dissemination methods have become more accepted by the public,this paper empirical methods to take the survey,conducted a comprehensive investigation and analysis for the survival of the current status of Mongolia Radio,to allow for the herdsman masses providing a few years to facilitate broadcasting to survive in the new situation.Through the survey found,the information is obtained via broadcast audience of approximately 7%,down 20%compared to 2011,to become the least public access to information media;at this stage Mongolia pastoral way of receiving information about a decade ago and Ulan Bator the same,it means that the development of pastoral Ulan Bator about a decade behind;public information obtained by the broadcast followed by music,news,knowledge of life,and other advertising,and Ulaanbaatar audience more willing to listen to shortwave broadcasts the other 21 provinces to listen to shortwave radio and national public Radio roughly the same;the audience to get information the way followed by television,the Internet and newspapers,by comparing the advantages and disadvantages of various types of media discovery,broadcast media has a strong substitutability so that the audience increasingly unwilling to listen to more and more creative,less the core of radio programs.An increasingly competitive media,in order to survive in the cracks,the author proposes several specific measures:draw on advanced international experience,the development of digital technology systems;establish a sense of service,attention to broadcasts coverage;improve the management system,strengthen the media cooperation;expansion of professional team to improve quality;improve hardware and software selection,create high-quality radio stations;improved financial management,expanding sources of funding.