Empirical Research On We Chat Public Platform Of University Libraries

With the rapid development of science and technology,intelligent mobile phone is widely used in the public and a series of social software brought by the intelligent mobile phone is a mobile phone with real-time communication and emerge in an endless stream,social network service has become the current Internet environment people an important means of communication.Among them,the WeChat launched by Tencent Inc social software was developed,is favored by the public.Until now,nearly half of the Chinese people to become active users in WeChat,and this data is increasing.In the WeChat foundation,WeChat Tencent Inc launched a public platform,individuals,enterprises,organizations can through public account The platform for one to many media activities,so as to enhance their service.WeChat public platform since August 2012 officially launched,in the restaurant,bank,hotel,tourism and other industries,have achieved good development.Under this trend,university libraries are also aimed at the WeChat public platform with low cost,precise positioning.The advantages of flexible personality,have opened the WeChat public library service platform,which aims to provide a faster and more convenient for teachers and students,a variety of information service in our country.The 39 "985" in Colleges and universities,there have been 32 University Libraries opened a WeChat public service platform,in 116 "211" colleges,85 University Libraries opened a WeChat public service platform."211" and "985" university libraries provide public service platform of WeChat earlier,ahead of other domestic universities in the construction of WeChat public platform,WeChat public platform of University Libraries in Henan Province Statistics the author of the opening rate is33%,and the there are also many problems in the construction and application of University Library in Henan WeChat public platform.Therefore,according to the existing WeChat public platform of University Libraries in Henan and the phenomenon of the choice of Henan Province,5 universitylibrary opened WeChat public platform for the research,including the status of service through the network survey of 5 schools of WeChat public platform and in 5colleges and universities questionnaire survey.Through reading literature,data statistics methods after a preliminary analysis,and compared the WeChat public platform application status of University Libraries in Henan and the "985" University,found that WeChat public platform of Henan university library opening rate is not high,the interaction with the user is not timely,the service function is not perfect,propaganda way A single,copyright and other issues.And summarize the causes of these problems for the school is not enough attention to the new service style wide and not fine,the lack of standardized management platform,the library itself is not attractive enough.Finally,draw lessons from the good experience of China’s "WeChat public platform in 985,based on the current situation of WeChat public service platform of University Libraries in Henan.From the platform,platform construction,promote two suggestions for the future development of WeChat public platform of University Libraries in Henan.