The Communication Value Of Public Welfare Programs

Television program in our country became more and more entertaining in recent years.Variety shows characterized by entertainment not only bring happiness and relaxation to audience,but also reflect a lack of ideology and culture.Our country and political party pay great attention to foundation of spiritual civilization and traditional Chinese culture with the proposal of building a harmonious society and strong culture country.So,public welfare programs come into public and develop rapidly,which have a tremendous influence.Generation of public welfare programs not only innovate styles of our television program,but also contribute to refreshing the environment of television program market.This program put welfare issues into practice,as well as spread the spirit of welfare.A good welfare program is characterized by diffusing morality and culture in socialist core values by wide-accepted way.It can spread traditional Chinese culture and increase social morality by combination of voice and video.Doing research on public welfare is beneficial for promoting the development of television program and enhancing the influence of public benefit activities.This paper set <Waiting for me>,which is an original public welfare program of CCTV as key object.<Waiting for me> not only focus on public welfare but also spread major values in it.It won audience rating and public praise from beginning,which is a representative program in recent public welfare programs.This paper firstly gives us an overview on public welfare programs and introduce <Waiting for me> through its generation,style and current status.Then,my paper discusses the innovation in programming,content and method.Moreover,the paper discusses the value of emotion,public welfare and media responsibility through agenda setting,cultivation theory and other view of mass communication and emotion sociology.Last but not least,this paper concludes the inspire of its contribution to public welfare programs through analyzing value of <Waiting for me>.My paper expects localization,humanization,professionalization and multi-platform for these television programs.