CCTV "Waiting For Me" Program Features And Communication Strategy Research

In recent years,the entertainment industry,each big media the ratings as a TV show the standard of success,not only to show the problem of excessive entertainment and the formation of chaotic competition in the industry.TV media should actively assume their social responsibility,exert their influence and promote the correct social values.Should be relevant national policies,social public opinion and the requirement of program form development,public welfare program in a new program form into the public eye,guide the right public opinion direction,Positive transmission of positive energy,pay attention to people’s emotional change with the attitude of public way of life,is of great significance to promote social harmony and civilization development.On April 5,2014,CCTV channel integrated blockbuster launch an influential public welfare program Waiting For Me,show the aggregation state,media and volunteer wanted power,adhering to the concept of public welfare,to play to the state power,to help the patient to find memory had broken family love,friendship,love and kindness,hope to help more family reunion,program,using the unique ways of expression in the whole messy life,present a different story expression to real emotion arousing feelings between people return,show people to stick to the traditional morality,to spread the correct concept of value opinion,show broadcast,gain attention,2014 Waiting For Me innovation by state general administration of press and publication,radio and television programs.Based on the program Waiting For Me,as the research object,based on the analysis program studies and development situation,the show features and communication strategy,in-depth analysis and summary on the study of proper use of communication,psychology,sociology and other related theories,the thesis tries to study shows audience attention and the reason for the significant repercussions on people’s social life,in order to grasp the running form and propagation law of such programs,provide certain reference for future similar program development.This paper is mainly composed of the following six parts.The specific framework is as follows:The introduction mainly discusses the research background and significance,the research content and literature review,and the research methods and innovation points used in the thesis.In the first chapter,after analyzing the development situation of Waiting For Me,the author summarizes and studies the program content,audience positioning and program related design.The second chapter focuses on the content of the program,mainly from the elements of the program,content,form and link.The third chapter applies the theory of communication science to study the main communication strategy of the program brand,the value concept of mainstream,the public welfare,and the diversified channels of channel communication.The fourth chapter makes some Suggestions on the future development of similar programs after thinking about the features and communication strategies of Waiting For Me.The conclusion part is to summarize the whole chapter of the thesis,summarize the features and communication strategies of the program,and hope to provide corresponding theoretical reference for future program development.