Homogeneous Communication And The “Personal Existence” Of The Media

With the continuous development of Taiwan TV communication market,increase of TV media,the television media market is like in Taiwan content homogeneity increasingly obvious.Taiwan’s television industry from the last century 60 s at the beginning of the creation of hardship,into the television market prosperity,to today’s brilliant,the phenomenon of the development of television can be seen that Taiwan TV market began to spread into the homogeneous phase.From Taiwan’s television market subject,object,behavior it is not difficult to see the TV market itself is a homogeneous market.Can say Taiwan’s television market from difference step by step towards homogeneity,forming the spread of a homogeneous market.Its reason can be roughly divided into two aspects: first,Taiwan’s television market reason within the industry: industry monopoly fuel and TV shows lack of innovation,the other is the external reason: market television ratings of orientation,Taiwan’s economy overall downward pressure and excessive government let television market.Cause it’s not hard to see from the formation of its market homogeneity,media under the market environment of " seek common psychology".And in the face of environment under the background of homogeneity,media survival space gradually weakened,narrow,the media starts sought to make a living belongs to the "personality" of the media itself.The "common" and "personality" competition and balance is a difficult problem in the development of Taiwan TV communication market,how to solve and bear is the precondition for the healthy development of the market.But in the face of shrinking the Taiwan market,how to make profits for capital to live? Its importance to media is far higher than the healthy development of the market.But,without a healthy ecological environment,Taiwan TV communication market will be difficult to development.So,how to choose in theirown interests and the market healthy development and trade-offs,is the development problems of the Taiwan TV communication market to face.The development of Taiwan TV communication market’s history,observes its development present situation,analyzes the homogeneity phenomenon,probuctd into the cause of the spread of its formation homogeneity market.On all kinds of homogeneity phenomenon of Taiwan TV communication market,and for a wide variety of promoting the dissemination of Taiwan TV communication market homogeneity of induction;Look for Taiwan TV communication market development situation of principal contradiction-the dilemma of Taiwan TV communication market.The innovation of this paper lies in: first,this paper puts forward the Taiwan television,"personal existence" : in homogeneity serious Taiwan TV communication market,seeking "personality" of the media is the only way of the media.But because of Taiwan’s TV media environment,its "personality" inevitably succumb to the "general character" of the media market,whether "personality" of the media content or the transmission of "personality",the difference of others becomes to attract an audience for an important part of the economic benefits,also the media of "living law".The media commercialization,market segmentation by dealing with contents,application of new technology in the market seeking personality,the survival and development.Secondly,the paper carries on the deep analysis of the "dilemma" of Taiwan TV communication market: the "dilemma" of ecological health of the Taiwan TV media and media interest maximization,and in Taiwan TV communication market the survival "dilemma" of "general character" and "personality".The media needs to find their own position to undertake the necessary social responsibility instead of blindly cater to the audience,so as to promote the development of TV media ecological health,but also have to pursue interests for the purpose,by ratings,audience preferences,constantly promote commercialization of media content in order to reduce costs.In the face of the spread of the homogeneity market,one side isseeking psychological interests first,the other side is the dissimilation,requirement of Deus ex,this is the game between "general character" and "personality".