A Research On The Propaganda Strategies In Social Media Of The Foreign Consulates In China

In the new media environment,the use of micro-blog and WeChat as the representative of the social media has become an important way to promote foreign consulates in China.Promotional strategies in social media of foreign consulates can help China use the social media better,with reference to the implementation of China’s "going global" strategy,and help China spread a better Chinese national image to the world.There are a lot of researches on "micro-blog diplomacy" in China,but the main focus is on the information dissemination activities of micro-blog in the western developed countries led by the United States,which is based on Sina.While this paper focuses on the social media system constructed from the consulates on distributed throughout the country and analyzes their propaganda strategy to enlighten Chinese consulates in foreign countries.This paper is divided into five parts.The first chapter is the introduction,which mainly explains the research background,the basic concept,the domestic and foreign research summary,the research question,the research significance and the basic research frame.The second chapter to the fifth chapter is the core of the chapter,the second chapter is the status quo of the operation of social media statistics of the 177 foreign consulates in China(except Hong Kong,Macao and Taiwan regions).The third chapter is the analysis of propaganda strategy on the four typical case of the U.S.consulate and the British Consulate General in Guangzhou,Consul General in Italy Chongqing Museum and the Korean Consulate General in Shenyang.Among them,the U.S.Consulate General in Shanghai,this will be through the operations of its official micro-blog,mainly on the agenda,the propaganda agenda behind transport values,"Plant Folks" and the use of the event marketing case;the British Consulate General in Guangzhou,this article will focus on the operation of WeChat public number and the "personification" mode of operation and create a "personal brand" propaganda strategy with specific case study;the Consul General of Italy in Chongqing Museum,this paper focuses on the depth of interaction between different platforms micro-blog WeChat offline,analysis of the line,to explore collaborative publicity different social media platforms,the line between the;Korean Consulate General in Shenyang,this paper will focus on the relationship between the quality of original content and the effect of publicity.The fourth chapter uses the agenda setting theory and semiotic theory tool,the data and conclusions formed by the combination of the third chapter,separately from the overall level,content level,operation level,analysis,extract the social media strategy of foreign embassies and consulates.The fifth chapter through the analysis of the first three chapters and puts forward some suggestions and thinking,inspiration for China embassies and consulates of foreign propaganda.