The Practice Of Crowdfunding News And Critical Research

The emergence of all the business model,the various industries and fields have had a greater impact,the news industry is no exception.In 2008,the establishment of the US public news website Spot.us.The establishment of the site in the world blowing a crowd of news practice boom.Separated by a year,the United States comprehensive public website Kickstarter launched a total of news forums.In 2011,the United States came into being the professional news photography studio Emphas.Is.com,intended for the news photography business model to find a new way out.In the same year in December,China Taiwan created a determined not to be subject to political and economic intervention.In July 2013,Liu Jianfeng,as the pioneer of China’s independent chips,took the lead in trying not to follow the practice of individual institutions to carry out the report.In November the same year,China’s public network launched a "news platform" to attract a large number of domestic news industry professionals,from the media attention,this move is regarded as the mainland China "all the news" really started.Later,the Chinese microblogging,WeChat and other social media platform also began to try to have all the content of the news content,create a microblogging reward,WeChat reward function.Through the practice study of Chinese and foreign public news,the study finds that there are some differences between the Chinese and foreign public information in the four types of topics,publishing methods,sponsor background and fund raising form.However,they are carrying a common risk,such as the risk of "paid news",the lack of media integration,the lack of media trust mechanism;lack of regulatory mechanisms,lack of "gatekeeper",content quality It is difficult to control the business model is not mature,the project budget is difficult to control,paid reading concept has not been deeply rooted in the people,the operation promotion is not enough to force;all the news related laws and regulations lag,all models easy to touch the red line constitutes a illegal fund-raising,Do not have the right to publish news,the sponsor’s intellectual property is vulnerable to infringement.Based on the above combing,the article finally puts forward four strategies to improve the development of public information in view of the development of Chinese and foreign public news.The first is to improve the public information operation mechanism,which includes the realization of the user real name system file,a clear sponsor funding ceiling,to promoteco-financing and traditional media cooperation,set the sponsor trust rating mechanism;the second is to establish a public information regulatory system,Including the establishment of professional "check" team,pay attention to the production of high-quality content;the third is to improve the public information business model,including the rational planning of capital budget,the establishment of user-paid reading concept,to strengthen the operation to promote;the fourth is the public news laws and regulations sound System protection,including the improvement of China’s "Securities Law",the construction of three-party capital preservation platform,with third-party platform to avoid the risk of news reports issued by the illegal,to strengthen the protection of intellectual property rights.In the era of Internet + era,with the city newspaper,industry newspaper-led traditional media to take the Chinese characteristics of the public information model,its transformation of the road to bring new ideas.