TV Media Scene Building Research In The "Internet+" Rra

With the depth of media convergence in the "Internet +" era,media communication channels competition between the old and new has gradually transformed into the terminals convergence.Internet and traditional TV media integration need a better cooperation and innovation mechanism,the scene is not only the goal of mobile Internet competition,but also become the sally port for the television media development and to attract the attention of the user’s breakthrough.In view of the poor interaction between TV media and audience,the lack of user thinking,low attention to the TV media,through the television media in different types of television programs to build the scene moderately,it is conducive to television media access to users,to complete the deep integration between the old and new media,to promote the development of television media.The scene in the "Internet +" era,is a circumstances based on the reality,with the help of Internet technology to build a space of time,multi-dimensional sensor of the scene.The scene not only include the social life,but also include the media application scenes and virtual scenes in the integration.With people living in the scene to become the fastest channel to access user’s,to make the television media to create innovative programs and interactive sources of innovation.Television media scene construction in the "Internet +" era,is no longer to transform a single geographical space,but need to start from the life scene,people-oriented,through the TV program type segmentation,terminal upgrade viewing scene,"pain point" scene use,mutual benefit and win-win mechanism and other dimensions to reconstruction the TV media scene,the formation of different occasions under the service adaptation.Scene in the "Internet +" era is particularly important,it is not only the most accessible way to the user,the reference for the media to provide services to people,but also is to communicate and connect the various elements of society.The media construction of the scene also affects people’s way of life and behavior,extending and expanding the way media disseminates information.TV media in its own rich social resources and content resources,the situation should be full use of the scene to build,to attract the user’s attention to upgrade the interactive enthusiasm and service.TV media scene construction should:1.Transform TV terminals,to the intelligent,multi-dimensional three-dimensional space development.2.Use the "pain point" scene of the mobile end.3.T2O +020 new model,from TV to online and offline under a complete industry chain services.4.Exclusive program designed for TV users.5.Mining the formation of popular symbols of cultural symbols,enhance the dissemination of value.TV media in the process of building the scene,be sure to appropriate to avoid the user experience in the case of integration into a reasonable situation,the appropriate development and use of the scene,and strive to give users the most real experience.TV media only to combine their own situation,to meet a innovative ways of requirements the times and the development to attract users,to build a set of entertainment,interaction and service in a user scene,in order to truly achieve the transformation and development of television media.