Study On Reading Programs Based On Scene Theory

With the development and popularization of Internet technology and intelligent terminals,the network entrance presents the characteristics of diversification,immediacy,and sceneization,and people live in the scene all the time,as Robert Scoble said,"We have entered The era of scenes." In the era of scenes,people’s lives,work,and learning are undergoing fundamental changes.As far as reading is concerned,mass reading is gradually showing the characteristics of digitization,fragmentation and sceneization.Reading is no longer just reading,but embedding the content of the book into daily life scenes to obtain a new reading experience.The construction of appropriate scenes has become an important entrance for the public to read.In the era of pan-entertainment,reading programs have been gradually declining to regain consciousness.The program creators have fully considered the different characteristics of the public reading behavior and the new changes in reading needs in the era of scenes.Interaction and scene-based presentation of content have done enough homework,reflecting that the reading programs in the scene era conform to the characteristics of the times,constructing new reading scenes,satisfying the diversified reading experience of the public,and targeted for program production and dissemination pursue.The thesis starts with the types and characteristics of China’s reading programs in the era of scenes and the problems of the program declining to regaining warmth.It focuses on the related issues of China’s reading programs in the construction of new reading scenarios and analyzes the audience in the new reading scenarios diversified demands generated by behaviors provide countermeasures and suggestions for the production and dissemination of reading programs.The first chapter of the article mainly analyzes the characteristics of the scene era that has arrived,and briefly summarizes the impact of the arrival of the scene era on Chinese reading programs.In the second chapter of the article,based on the analysis of the types of reading programs in China,the characteristics of production,content and communication of reading programs in the scene era are analyzed.This paper analyzes the impact of the advent of the scene era on Chinese reading programs in terms of reading modes,viewing scenes,and changes in viewing purposes,and the reasons why reading programs in China have gradually recovered in the context of scene fusion in recent years.The third chapter of the article mainly discusses the construction of new reading scenes in Chinese reading programs in the era of scenes.It mainly analyzes how reading programs build new reading scenarios from the aspects of text,platform,verticalization and industrialization.Under the construction of new scenes,the audience’s new behaviors in reading and reading program viewing.The fourth chapter is mainly case analysis,and the scene reading program The Wonderful Read is used as a case for further analysis.It discusses how the reading programs in the scene era are innovative,survival and development.At the end of this thesis,through the previous discussion and analysis,some suggestions are made on how to develop the reading programs in China under the new reading scenario.Through the study of reading programs in China from the perspective of scene theory,I hope to put forward some useful suggestions for the innovative development of the same type of TV programs,which is conducive to the creation of a national reading atmosphere.At the same time,it also hopes to be helpful for the improvement of social reading theory and the cultivation of public reading behavior under the scene theory.