Research On The Special Report Of "New Hunan" Client

New media develops rapidly,the information received has broken the constraints of time and space.Reading the news by mobile phone equipment has become the choice of many Internet users.Mobile phone news client has become an important development strategy for national and local media.Mobile news client has the information capacity,information update speed,easy access to information and other advantages,but they also increased the fragmentation of information dissemination trend.The special reports gather the similar information of the subject,pay attention to the multi-angle coverage.To a certain extent,they meet the user’s information integrity needs,make up for the lack of information fragmentation."New Hunan" client is the Hunan Daily Newspaper Group’s news client,among the first square array in national party newspaper news client.A large number of manuscript have "100,000 +" readers."New Hunan" client plows local deeply,services for Hunan,spreads the mainstream values.The people’s daily newspaper called it "Hunan people’s home book." The special report is an important part of the "new Hunan" client,which integrates the news resources and combines the power of editing.It is one of the concrete manifestations of the media integration.It is practical significance to study the new report of the "new Hunan" client as the case study.Combined with quantitative and qualitative research methods,we divided 314 topics the new Hunan "client on-line published one year into" reported topics,the number of reports,reporting types,reporting area " for statistical analysis to analyze the characteristics of " new Hunan " client’s special report.264 different articles published were randomly selected from in 31 different topics.The articles were divided into four categories:" article source,genre application,form of report,interactive mode "to analyze the" new Hunan "’skills.The study founds that the "new Hunan" client special report coverage topic has a certain bias,political topics highlight the background of the party newspaper,cultural topics spread Huxiang culture,financial topics to interpret the economic hot spots.The number of reports shows a rising trend on the whole,and the emergence of its peak has a certain correlation with the news hotspots.The type of report is dominated by subject type and mining type,which embodies the characteristics of active planning and has the relative stability.The coverage area is mainly in Hunan,and it is positively correlated with the geographical distribution of users.In the reporting skills,they make full use of a variety of media funds,Flexible application of news and literary genre,comprehensive application of pictures,visual charts,H5,short video,live and other forms of expression,explores the user interaction mode through the expression of strong interaction language,online and offline activities.In the collision of content and technology,"new Hunan" client special report still exists some problems.The perspective is single,the arrangement is not clear,the interaction mechanism is not perfect,the coverage of the special report is not enough,the new media technology application is not mature and many other deficiencies."New Hunan" client special report should be reported to diversify the perspective,highlight the characteristics of the layout,innovative interactive mode,improve the coverage of special reports to enhance the level of application of new media technology to obtain long-term development.