The Research On Ip Operations And Strategies Of Publishing Houses

As a direct market entity,publishing houses are paying close attention to IP operations,and thus hoping to find a new path in this transitioning time by creating new income source.However,publishers are facing issues like unhealthy system and lack of business model as they re-develop the production of content,thus it is crucial for them to find some solutions and clear the path to successful IP operations.By analyzing materials and cases,comparing researches and interviews,we are highly focused on IP operations within publishing houses.From the market development and industry status quo,to the business model of IP operations,we are going to analyze and then summarize the key factor of IP.Base on that,we are presenting the strategy of IP operations within publishing houses from several angles,including platform,content and channel.We hold the opinion that for publishers to run a successful IP campaign,they should find excellent content as a foundation.Then they can generate the maximum income from IP by crossing media,crossing industries and crossing regions.Overall,we are looking at a solution that includes content strategy,platform strategy,human resource strategy and systematic innovation.