| People' s demand for information increases sharply and the selections of information sources are getting more in the mobile internet era,so the competition of news clients is becoming fiercer.Netease news client comes out top in Chinese mobile news client market and is in relatively dominant position,but there is still a large gap when comparing it with Tencent News and Toutiao.com.For this reason,in order to maintain strong vitality in fierce competition,achieve further development and expand its own superiority,it is necessary to excavate unique characteristics in the competition that homogenization is becoming more obvious.As an important strategy of Netease news client,localization strategy assumes the heavy responsibilities of highlighting its own characteristics and shaping client brand in market competition.That is to say,to improve the local traffic of Netease news client will not only drive the development of local business division,but also can guarantee the long-term development of entire Netease news client.By means of literature research,questionnaire method,data statistics and case study;taking local news in Netease client as design object;based on researching the market situation of Chinese news client;comparing with competitive products,this scheme surveys audiences' habit of using news client.In the viewpoint of local internal improvement,it puts forward specific solutions for optimizing data,improving news quality,reinforcing news timeliness,and expanding traffic access with the expectation of helping Netease local stations enhance their own operation level,and improving the overall local traffic of Netease news client. |
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