The Research On Businesses APP Design Based On The 4I Marketing Theory

The rapid development of smart phones and mobile Internet makes the deve lopment of APP products become more prosperous,more companies realize the marketing value of APP,and design APP products.Compared with the Internet business,there are common defects in functional positioning and interface design,when traditional small and medium enterprises that lack of resources and exper ience develop APP products.Purpose Enhance the user experience of enterprise APP so that enterprises can achieve marketing and brand building more effectively.this article aims to s tudy the functional positioning and interface design of enterprise APP products i n the mobile Internet trend.Method First of all,by having a rich understandin g of the Enterprise Marketing and Its Development,summed up the current needs of corporate marketing changes and provide help to APP marketing.Then,tested a nd verified the practicability of introducing 4I marketing theory into enterprise AP P design by analyzing and studying the marketing elements Of Enterprise APP.An d analyzed the fun interactive,benefits,personalize of the design elements.Consequence Submitted the scheme of functional orientation of enterprise APP wit h the 4I as a guide,and the Interface Design Method by promoting the users e motional experience.Gave the case of an enterprise APP's Design Experiment,to verify the effectiveness of the strategies and means.Conclusion Provide new trains of thought for enterprise APP.