The Development Of Sports Network Anchor Characteristic Research

As the network new media era,especially the advent of the era of mobile Internet,all kinds of network video broadcast platform blustery,have new channels of information dissemination and a tick.Form fo show live sporting events as the audience,the spread of the channel is no longer limited to traditional media,has joined the network video broadcast on a large scale,its strong interactivity,diversification,personalization,the expression of grass-roots \"said settlement patterns,become more and more young generation to watch sports events.As one of the original live sports interactive platform,octopus live,in recent years,efforts to create \"national sports live interaction\" mode,broke its specialization and standardization of sports broadcasting mode,instead of the whole people to participate in an,the anchors,advocate does not have the experienced professional training,but also to live sports commentary people full of passion and love hands-on practice,as the host.In octopuses live and some other sports broadcast platform,driven by a large number of live sports enthusiasts on the anchor desk,with unique content and broadcast mode,create and provides a new mode of network video live sporting events,the new method,at the same time,in practice there have been some new problems,new ideas,based on the nation’s largest original live sports broadcast platform,octopus,for example,to comb through analyzing the development of the sports network anchor features,to guide the benign,the track of sustainable development put forward the Suggestions and comments.Based on octopus TV universal participation in the development of the sports network anchor features as the main research object,analyze network sports anchor in the new media ecological environment present a new look and a new model.Respectively using the literature material method,logic analysis,mathematical statistics,comparative analysis is discussed.From the definition of sports network anchor and background and the present situation,through the sports network anchor role positioning,development characteristics and effect of research and analysis to explore the sports network anchor in the new media ecological environment to meet the new problems,in the face of new challenges and to win new opportunities,think sports network anchor interpretation and interpretation of the content more individuation,the audience into the user directly involved in the broadcast,pattern innovation tend to be the norm,the means of profit to present new characteristics in network times.But all the people live in professional explanation and wiring still larger network platform management monitoring needs to be strengthened,the network technology level still need to improve.In the future should be to strengthen the construction of the content,expand the live space,increase user viscosity,increase participation.From regulation,and to develop and strengthen the quality,break the technical barriers,seek new profit mode to explore,promote the win-win development of the sports and the media.