Marketing X University Library Brand With Social Media

Social media has a more influential speed and breadth of communication,making the integration of the Internet and traditional industries has become a new trend in today’s social development.More and more libraries are no longer rigidly adhere to the original mode of transmission,but to establish their own strong brand awareness,by taking the right and suitable for their own marketing strategy to enhance its brand image and maintenance,in order to maintain Existing users and develop more potential users.When the traditional service is not enough to meet the user for the university library put forward higher requirements,whether from the document delivery function,social function,or business functions should take the initiative to take a more active marketing strategy.On the basis of combing the literatures of related research at home and abroad,this paper designs the research contents for the students of X University Library,and discusses the contents of the research by sending the online questionnaire.And functional service,library image construction,push content and time-frequency,user participation in the four aspects of analysis and research,and the questionnaire results of the data processing and systematic analysis.Then,according to the behavior of X students’ students,combined with the current development situation and the success stories of brand marketing in university library,the paper explores the effective marketing strategy for the social media platform of X University Library.The results show that through the improvement of the function library of the X University Library’s WeChat service number,the opening and management of the X University Library’s official microblogging and micro-subscription number,the development of the virtual image spokesperson of the X University Library,pushing the content from the style and form Into the X University Library students like the elements of the library and other university brand marketing strategy,with a view to more university libraries in the social media platform to carry out brand marketing play a reference role.