Analysis Of The Change Of Profit Model Of Phoenix Media

With the development of the Internet and new media,the development environment of media enterprises based on the traditional mode of publishing and distribution has undergone great changes.This poses a great threat to the survival and development of media enterprises.The change of environment causes the media enterprises to enter a new period of development,and most media enterprises carry out the digital transformation.However,the media enterprises are faced with the problem of the lack of profit model in the process of digital transformation,which makes the media enterprises face severe challenges.In the face of the impact of the Internet and new media,media companies need to make changes to the traditional profit model of media companies while making digital transformation,so that media companies can achieve better development under new conditions.This paper chooses the representative and influential publishing media industry in Jiangsu Phoenix Media Co.,Ltd.as a case to analyze in detail the reasons for the change of the company’s profit model and study the process of the company’s profit model change.By analyzing the financial data disclosed publicly since the company went public,the paper further elaborates the impact of profit model changes on the company,draws conclusions and puts forward suggestions.Through the analysis of the changes in the profit model of Phoenix Media,the article hopes to provide some reference for the change of profit model of other publishing media enterprises.