Research On IQIYI Homemade Drama In New Media Environment

Network in our country today after 10 years of development,from infancy to exploration to2014 homemade play first and then to today’s relatively stable development,in which each big web site also exist on a worrying phenomenon,quality is different,but the influence of the overall network homemade drama is not to be ignored.Firstly,the general situation of iQIYI homemade drama is sorted out in the new media environment.This paper mainly analyzes the homemade drama of iQIYI platform,so as to put the visual field in the new media environment,not to elaborate on the traditional platform TV series.Introduce the concept of new media and new media.The third chapter is the research on the content production of iQIYI homemade drama.In order to select iQIYI representative of different themes of the production of different themes in the late period,subject selection,actor selection,production mode,network drama production process and so on framework analysis.The fourth chapter studies the strategy of iQIYI propagation.In a time when not all gold will shine,good content also needs to develop appropriate communication strategies.The chapter respectively through the main body,method as well as the communication effect and so on several aspects to the main “best we”,“soul ferry,” “ faggots brothers ”,“psychological crime” and so on network play to summarize the successful experience of iQIYI spread.At the end of this paper,we conclude the relevant enlightenment of iQIYI self-made drama,including two parts,one is the production bottleneck encountered in the development of iQIYI.The second is to put forward the solution to the problems existing in the social environment.Also includes the our country network problems of homemade drama as a whole,and iQIYI as big platform is how to solve,this will be for the whole of homemade industry has a good guide,but iQIYI as homemade play great influence on the industry to be reckoned with,it also need to assume the responsibility of the pioneer.Web site through the baptism of the time is no longer just the traditional broadcast television into network platform,but to be able to dig their own advantages to create numerous network backbone of the play,homemade drama will become people indispensable art forms,together with the traditional media to build a lasting healthy and benign development of mass culture industry;IQIYI’s excellent home-made drama website will benefit everyone,making the industry’s prospects brighter.