| The television series produced by video websites were catching on quickly in 2015,but get through a leap from quantitative change to qualitative change in 2016.A mount of video websites start to producing television series under the circumstance of high royalty fee and limits of national policies.The website DIY comes to the forefront with its high-quality video service.QIY regards the user experience as the website lives as well as the technology input and product innovation,which bring clear,fluent and user-friendly experience.Meanwhile,QIY introduce the special column “TV Series Produced by QIY ” as its differentiated competitive strategy which makes it grow rapidly to be a video website comparable to traditional video websites like Youku and Souhu.The special column “TV Series Produced by QIY ” has played an quite important role in the its successfully gaining the market share in a very short period,which is worth learning for the other video websites.This article analysis the television series of QIY’s special column “TV Series Produced by QIY” via studying its content,the narrative strategy and operation strategy to point way for China’s television series produced by video websites.The analysis of television series produced by QIY is aim to offering model and references to video website industry and bring important enlightenment and thought to the future strategy of video websites’ construction. |
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