New Media Era:the Role Of Network Interaction In Network Information Dissemination

As of December 2017,the number of Chinese Internet users has reached 772 million and Internet penetration rate is 55.8%.The network’s media form has evolved from an early portal to a new media represented by Weibo and WeChat.The public has gradually freed itself from the constraints of traditional media and actively participated in the dissemination and sharing of information in an interactive manner.As an important distribution center for information,new media have become more influential.This dissertation compares the information dissemination model in the new media with the traditional pattern of information dissemination,analyzes the law of network information dissemination in the new media era and interprets the impact of interaction on the network information dissemination.Based on the analysis of hot events in Sina Weibo and the process of dissemination of Yulin Dog Meat Festival,the rules of network information dissemination in hot events were summarized.This dissertation argues that the interaction in the network has broken many characteristics in the past interactions.The most important thing is to break the interaction in the traditional society that mostly depends on blood,geopolitical and occupational borders,forming a unique interactive mechanism and relationship form and has a great impact on the network information transmission.In the era of new media,interaction in cyberspace has become a new interactive mode that has penetrated into social life and has become an important part of people’s social interactions.This dissertation discusses the impact of network interaction on the dissemination of information on the Internet and the formation process of hot events.It has a positive and realistic meaning to build a healthy and orderly network environment in the era of new media.