Study On The New Media Communication Of Xi Jinping's Thought Of Ecological Civilization

Economic development inevitably accompanied by ecological pollution.However,environmental pollution is not only harmful to the sustainable and healthy development of the economy,but also can seriously harm people's health.So,China not only focus on the economic growth,but also pay more attention to the environment which human rely for existence,cause ecological problems have already become a national concern.Therefore,In this situation,Xi Jinping,as the leader of the our country,put forward the idea of ecological civilization,aiming at promoting the benign development of China's ecological environment.It is very necessary to carry out the construction of ecological civilization thought.The 21 st century is the age of network information,and new media is the main way to disseminate information.How to choose the suitable way to spread information,to improve the effectiveness of communication is very important,new media is the main way to spread information,so this paper selected topic research how to new media,xi jinping,ecological civilization thought.First of all,this paper summarizes the chairman's idea of ecological civilization and the core concept of new media.This paper introduces the background of xi jinping's ecological civilization,its basic contents and some basic features.Then,in the empirical research section,this paper designs the survey questionnaire to investigate and analyze the situation of ecological civilization thought and new media's spread.Through careful comparison and selection of subjects,samples and research contents of this topic,On the basis of careful analysis and combing of collected data,Find out the ideas of ecological civilization in the new media transmitted in the actual propagation process and use process about the issues existing in the distribution of subjectivity is strong,the content of the transmission theory is not strong,such problems as monotonous,form information,The above research results are analyzed and sorted out.By way of theory combined with practice,to explore the method to solve the problem,through new media channels through improve the subject distribution,communication content,promote effective strategy of ecological civilization thought in the form of transmission,to provide reference for promoting the construction of ecological civilization,for better use of new media to disseminate the ecological civilization thought exploration methods.It is not hard to see,Xi jinping pays great attention to the construction of ecological civilization.The dissemination of ecological civilization requires the joint efforts of the society.As the main carrier of information dissemination in the age of network information,new media plays a very important role in the dissemination of xi's ecological civilization.In the end,this study combined with the present situation which use new media channels to spread the ecological civilization,applied many ways such as the literature material method,multidisciplinary crossover method and the methods of questionnaire investigation to summarize the problems existing in the process of the spreading of Xi JinPing's ecological civilization thought and puts forward countermeasures for current problems.At the same time it proposed strategy for the four main body of the new media-the government,the environmental protection organization,enterprise and media communication.