Research On Development Strategy Of Huaqiangbei Commercial Street

After nearly two decades, Huaqiangbei Commercial Street has developedinto the most traditional and the most popular commercial street. It is also thelargest electronics trading center in China, known as the China electronic FirstStreet. Unfortunately, the Street is under the crisis currently, caused by theimpact of the external economic environment and the electronic informati onindustry. In order to change the situation, the author hope this research has thesignificant impact on the revolution of the business style.Based on the current background and disadvantages of the HuaqiangbeiCommercial street development, this article states the problems and summarizesthe other researches. Meanwhile, It points out that the government should notonly focus on the good factors but also should notice the weaknesses of the citydevelopment. In this period, it is important that government, business and shopowners join together to face the new challenges.This paper presents a particular structure building of the HuaqiangbeiCommercial Street s strategic development. First of all, the positioning of theCommercial Street s development direction set the strategic goal. Secondly,providing Commercial Street s strategic measures in multi-aspects such asmultifunctional positioning, multi-state industry developing, spatial expanding,infrastructure constructing. Creating a comprehensive high-end services businesscircle by setting all the function like shopping, office, finance, entertainment,electronic products trade show and high-end services as a whole, whilecoordinating the surrounding land s Functional layout of composite. Creating aexcellent business environment and shopping environment by improving thetraffic facilities, expanding underground space, reforming the trafficentertainment, renovating the old apartment. Creating a improvement of thecity s image and vitality, by remediating area street environment, improving thecity s commercial-ecological landscapeFinally, the article implies that the implementation of the security systemstrategy will be a significant effect on the development. Approaching to thedesired results, the society must stimulate the opposite impacts of security system, so that strategies can demonstrates successfully. There are four securitysystems, which are build organizational security system, human resources andsupport systems, financial security system, technological security system.