| In recent years, the economic growth of Shanghai has accumulated many obviousproblems and contradictions with the achievements. If Shanghai won’t try to transform andupgrade the economy, it is going to be difficult to develop fast and smoothly. What is more,the strategic positioning of Shanghai was to establish four centers, innovation center andsocialist modern international metropolis, and to make contributions to competitiveworld-class city group of Yangtze River Delta. Therefore, Shanghai has to faster strategicadjustment of the industry structure, and establishes the system ofadvanced manufacturing industry and modern service industry to accelerate economytransformation and upgrading. With the world cruise market moving eastward, the cruiseindustry is developing rapidly and possesses huge potential which has been the importanteconomic growth point. The development experience of cruise industry ofEuropean and American area indicates that the cruise industry chain can promote economictransformation and upgrading because of the huge multiplier effect. It’s quite necessary toresearch the development strategic of cruise industry of Shanghai.On the basis of theory and practice and in the background of economic transformationand upgrading of Shanghai, the thesis mainly researched the development strategy ofcruise industry, focusing on cruise industry chain. The way the thesis developed wasshown as follows: firstly, the paper studied the development necessary and feasibility ofcruise industry in the background of economic transformation and upgrading of Shanghai.To analyze development necessary of cruise industry of Shanghai, according to theeconomic effect statistic of European and American cruise industry, the paper stated thatthe cruise industry can promote economy growth, the optimization of industrial structureand the employment growth and also introduced that Shanghai is establishing worldfamous tourist city and international maritime center. Secondly, to analyze developmentfeasibility of cruise industry of Shanghai, the paper analyzed the politic, economic, socialand technical environment of Shanghai. The part indicated that it is quite necessary andfeasible to develop cruise industry in Shanghai in the background of economictransformation and upgrading. Secondly, according to make statistic about cruise industryrevenue of Shanghai and the requirement of cruise industry development in the backgroundof economic transformation and upgrading of Shanghai, the part analyzed the problemsand factors of cruise industry development of Shanghai and established index systemmodel of the influencing factors. The index weights were calculated by AHP and thefactors of bigger weights can be the factors of strategic objective of Shanghai cruiseindustry. Thirdly, the thesis highlighted the guiding ideology, strategicpositioning, strategic objectives, development path and develop priority of Shanghai cruiseindustry based on the 12 th five-year plan in Shanghai, development planning cruiseindustry at home and abroad and the GM(1,1) forecast model and so on. The last part wasto provide the strategy implementation. According to the current situation, problems,factors and development strategy of Shanghai cruise industry, the paper provided threecountermeasures and suggestions: to expand cruise industry and deepen cruise economy, toperfect the policy supporting and mechanism of cruise industry and to improve the social,cultural and ecological effect.The innovations of this paper were shown as follows: firstly, the thesis havesystematically formulated the development strategies of Shanghai cruise industry; secondly,the paper have established a more perfect index system of influencing factors of cruiseindustry development; thirdly, it introduced GM(1,1) model to predict the market size andeffect of Shanghai cruise industry which provided certain referential meaning forformulating development strategies and implement countermeasures on Shanghai cruiseindustry. |
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