Strategy Improvement Research On Marketing Channel Management Of China Mobile Zhuzhou Branch

China's telecommunications industry after several integration and reorganization, the current form China Telecom, China Mobile, China Unicom, the three pillars of the competitive landscape. As market competition intensifies, communications industry, the increasing importance of marketing channels. The communications industry, but also to strengthen the study of marketing channels, to achieve the company's sustainable development. This paper studies the mobile branch channels Zhuzhou status and development of ideas, hope for the development of Zhuzhou mobile branch channels provide reference ideas.Marketing channel construction paper combines the theory and methods, the Chinese mobile Zhuzhou Branch existing marketing channel system to optimize the design. Paper first describes the definition of marketing channels, features, functions, and review current research, pointed out that the existing literature in the telecommunications industry, the lack of marketing channels; Then Zhuzhou branch of China Mobile marketing channel construction and management analysis of the actual situation, channel construction and competitors diagnostic analysis, that the Chinese mobile marketing channels exist Zhuzhou Branch low degree of refinement, members of the irrational, the channel capacity is insufficient and ineffective control channels and other issues; Secondly, the paper combines theories from marketing channels structure, function and relationships and other aspects of China Mobile Zhuzhou Branch marketing channel optimized design; Finally, the paper from its own marketing channels and social marketing channels, two aspects of the proposed marketing channel management solutions.Thesis Zhuzhou mobile communication status of the current marketing channels, combined with domestic and international marketing channel theory and practice related to the analysis of discussion on the Zhuzhou mobile marketing channels to replanning and effective integration, can play to enhance corporate sales capabilities across marketing channels, level of service and loyalty and the role of similar enterprises also have reference value.