Optimization Of Procurement Management For Happigo HDTV System

With the continuous development of China's e-commerce innovation, and the transformation of modern media industry operation, Happigo, as the representative of the crossover operating media, won the favor of capital market, and became the leader in the television shopping industry, which rely on strong brand advantage, integrating ability, advantage of turning information into order in the TV shopping industry. In order to further expand its competitive edge, Happigo will take a lot of money to introduce HDTV technology system, and fully upgrade all the existing technology systems. Therefore, it is really necessary to optimize the management of HDTV technology system procurement and design corresponding purchasing management optimization solution in Happigo.Based on Happigo procurement of HDTV technology system, and full analysis on company strategic objectives and operational direction, this paper firstly sorts and analyzes the following respects, such as the management process of HDTV technology system, organizational structure, company policies, and methods of supplier management plan and contract management. Then, this paper analyzes and draws lessons from TV technology system procurement management solution in the same industry. Through data collection and analysis, this paper puts forward corresponding process optimizing plan, organization and policies optimizing plan, supplier management optimizing plan and contract management optimizing plan, which is aimed at the company procurement management of TV t echnology system. Furthermore, combined with the development strategy of the headquarters, this paper recommends win-win procurement management mode, and integrates TV technology systems, television production capacity and integrated operation ability in o rder to develop core competitiveness, by optimizing purchasing management in technology systems and establishing strategic cooperative relations with suppliers. On the basis of optimized scheme, this paper designs the security system in the process of implementation, the monitor system, and risk control system, in order to guarantee the optimizing scheme can effectively implement.In this paper, the research results can make a very effective management optimization and efficiency improvement for the Happigo HDTV technology system purchasing management. While the results are helpful for Happigo to improve the procurement efficiency and project implementation performance in HDTV technology system investment and procurement process, preventing risks of project procurement and implementation, and then further build the core competitiveness in the field of media and retail through effective purchasing management. The research results of this paper is of certain theoretical and practical significance in HDTV techno logy systems procurement and project construction among the TV shopping even emerging video shopping industry, which can provide the reference to solve some practical technical problems for domestic enterprises in the same industry.