A Survey On Improvement Scheme Of Distribution Channel Chang Sha Pepsico Beverage Co.,Ltd.

FMCG( Fast Moving Consumer Goods) refers to using the faster cycles are relatively short,consumer consumption,need to repeat the purchase of the product.Typical of fast-moving consumer goods,including food,beverages,dairy products,personal care products and more.Fast-moving consumer goods is sometimes called consumer packaged goods(Packaged Mass Consumption Goods),as its name implies,products have been packaged into separate units to sell,more focus on packaging and brand popularity and impact on this category.They rely on consumers to high frequencies and repetitive use and consumption through the massive consumption markets to make a profit and value realization.China has 13 million population market,attracts many manufactures come from tough competition accelerated the speed of brand concentration within the industry,dominant brands occupy an increasingly large share of the market,poorly run companies began to get into trouble,will eventually be superior enterprises in acquiring or disappear from the market.Modern enterprise,cannot hope to themonopoly of a certain technology monopoly ofindustry.Production technology and production costs are not the core of competition,in order to survive,to develop,it isnecessary to take fulladvantage of industry resources and raw materials,integrated supply chain,identify new sources of profit.Where are the profit?The market tells us,profit are flowing,and profit in the end.This paper analyses the excellent domestic beverage markers Pepsi-Cola distribution channel analyzes,summed up a complete distribution system,bassed upon the deficiencies found in its day-to-day management,and improvements are being made,combined with relevant theory and channel evolution of the dynamic of the show to you.I hope this article can provide business managers and researchers must have the help and inspiration.