The Research Of Product Strategy And Implement Of ABB Motors

This paper will do a research of the product strategy and implementation of ABB Motors. And the paper will analyze how it supports the product strategy by changing the organization structure and work flow, and find the result. To implement the product strategy, ABB motors do the reform to strengthen the high position of its products, and change the product portfolio. It also reforms the organization structure and workflow to solve the problems of management to ensure the implementation.This paper will discuss the product strategy and related theories. It contains the relationship of product strategy and marketing, and product portfolio, product life cycle, product development strategy, etc.Then the paper will research the product strategy of ABB motors, and how it strengthens its high position of product by changing the organization structure and workflow.The main part of this paper is to analyze how it ensures the implementation by changing the organization structure and workflow. And it will analyze how ABB Motors deal with the relationship of different subsidiaries and factories. And how ABB Motors improve the management.At last this paper will find the result of the product strategy and implementation. The result shows that the performance of ABB Motors has been improved after the reform. But the long term result still need to be observed in the future.And as a typical case, the paper will see if there can be any experience for other manufacturing company to learn.