Study On HL Agricultural Demonstration Park Leisure Agriculture Tourist Market Development Strategy

Leisure agriculture is a new industry which combines traditional forms of agriculture and leisure industry; it has a special attraction and market development value. Leisure agriculture can promote economic development in the vast rural areas in Xinjiang, it can help all ethnic groups of farmers get rich, so the development of leisure agriculture has particularly important role to Xinjiang. According to statistics, there are150,000 leisure agriculture parks in our country, and there are 9 million people visited tourist leisure agriculture park in our country, every year, there are 290,000 farmers increase their income thought leisure agriculture. However, leisure agriculture has got much progress in Xinjiang, but there are some problems in practice, main problems are:the operators did not have very clear about the nature of leisure agriculture, ways of management are extensive in practice, and the product of leisure agriculture is relatively simple.Author made a comprehensive analysis of the characteristics of leisure agriculture, studied the theory about the development of leisure agriculture tourist market, took "HL Xinjiang Agricultural Science and Technology Demonstration Park" as a research object t, made a thorough analysis, combined with the actual development of "Xinjiang HL Agricultural Science and Technology Demonstration Garden, " pointing out the shortcomings of the policy of tourist market development, gave a lot of specific strategies about how to improve tourist market development, hope this article can provide a reference role to promote recreational agriculture tourist market opened in XinjiangThe thesis is divided into six parts: The first chapter is the introduction part, in this part, introduced about research background and significance of the article gave a brief tourist market development of leisure agriculture. The second chapter is the part of the relevant concepts and basic theoretical research, introduced the relevant theoriesabout the development of leisure agriculture and tourist markets are mainly: the theory of tourism market segmentation, the theory of tourist experience, PEST macro environment analysis theory. The third chapter reviews and research the history and current situation of Xinjiang HL agricultural technology Demonstration Park, and studied agriculture analysis of its leisure traveler market development strategy. Chapter IV HL for Xinjiang Agricultural Science and Technology Demonstration Park Leisure Agriculture Tourism Market Development Strategy internal and external environment of the research and data analysis features, respectively, from a macro perspective, the perspective of industry and market competition angle conducted a survey and data analysis, as HL agriculture Analysis of Agricultural Science and Technology Demonstration Park leisure traveler market development strategy has laid a solid foundation. The fifth chapter analyzes indicate HL Xinjiang Agricultural Science and Technology Demonstration Park Leisure Agriculture Development Strategy in the tourist market deficiencies. Chapter VI appear in Xinjiang for HL development strategy implementation of agricultural technology demonstration park tourist market of leisure agriculture issues, from market segmentation strategy, target market positioning and development strategy, brand building strategy, marketing strategy, product development strategy, pricing strategy five put forward countermeasures and suggestions for improvement.