| The lottery is raising money through the public as a special commodity, and it is an effective way of social construction, and is an effective supplement to the fiscal revenue. In the current financial system, it is very important that research influence factors of lottery sales and expand the lottery sales to ensure the healthy and sustainable development and raise more public welfare fund to make up the shortage of funds through the investigation of the impact factors of lottery sales in Liaoyang.This paper analyzed the lottery sales in Liaoyang by empirical analysis method, then, this paper investigated and analyzed the impact factors of lottery sales in Liaoyang based on management and economic theory through the questionnaire, descriptive statistical analysis, cluster analysis, regression analysis and other method. This conclusion is:the lottery buying preferences and purchase motivation affects the lottery on market sales directly, the management and service of lottery station influence the buyer emotions, and affect the lottery sales indirectly, Lottery sales market development affects lottery sales seriously. And then put forward such suggestions as influencing buyer preference, improving management, the balanced development of all kinds of lottery tickets, purifying the lottery market and so on. |
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