Business Proposal Of The Development Projects Of The Wild Silkworm Health Industry

Nowadays, with the progress of social civilization, people pursue a better life, the daily needs of the people gradually return to the quality of nature, environmental protection and energy saving. Tussah and tussah silk are pure natural green biological materials, which have excellent physical and chemical properties and biological properties, having been widely used in silk, health products, medical and pharmaceutical industries and also gradually accepted by the majority of consumers. In this paper, on the base of people's shaving paid more attention to health, safety, environmental protection and recognized the broad market prospects of tussah, this paper regarded the series of health product of wild silkworm as the research object, specifically analyzing and discussing wild silkworm series of health industry projects by a better use of corporate strategy, marketing management knowledge and financial management theories in the form of a business plan, and finally formed a relatively completed business plan of healthy wild silkworm series of industrial projects so as to enhance investor's confidence and access to commercial bank loans approved for this project, thus raising the necessary project funding requirements.The project made a detailed exposition of the background and significance of the research and presented an overview of the main raw materials and Caiyi tussah production company's operating conditions, putting forward relevant programs on project construction and operations, setting the economic benefits of the project and the company's culture development goals. On the basis of analysis of the macroeconomic environment of the project, the paper used the SWOT analysis to analyze the enterprise, weaknesses, opportunities and threats of the company, the advantages extremely outweighed the disadvantages of the project, and the external environment is very favorable. At the same time, by the use of STP marketing analysis, having placed the quality, brand and service of the project, this paper analyzed the market and demand situation, formulating a reasonable marketing strategy.The initial investment of this project is 232.96 million yuan, which has been raised 132.96 million yuan by itself and the other via bank loans, the comprehensive ratio to ensure of the debt is 2.74, the ability is strong. The investment profit ratio is 25.75% with a better return on investment; the period(dynamic) of financial investment recovery is 6.75 years, the period(static) of financial payback is 6.34 years. The NPV is 345.23 million yuan; The internal financial rate of return is 32.51%, internal rate of return is far greater than the required rate of return which is 11.47%; We can see wild silkworm series of health industry's economic benefits of the project is very significant. At the same time, after the analysis of market risk, this paper concluded that the risk of the project is very small. Therefore, "Caiyi company" wild silkworm series of health industry will be a "gold" industry to society, company and investors.