"Fontaineblean" Silk Textile Catena Management Plan Project

Since" Atlantic Ocean and the Pacific Ocean tea companies"s establishment chain store form of the United States of 1859, the catena management hases already develop to become a kind of very mature, wide among nations for the business enterprise marketing mode of the adoption.Now, the catena management still keeps the sturdy development power head.The real modern catena management is after China of real development is at reform to open, previously our merchandise circulates the system is the central plan management that adopts the height, the power of the market almost has no completely exertive.Open through the reform of more than ten years, particularly after developping the market economy in 1992, the merchandise of China wholesale and retailed the system to have already taken place the huge variety. Depended on the x-rated wholesale system of the demarcation in the administration district in the past, have already is eliminated completely currently, take but generation of is a diversification and have another the outlet and circulate with various management forms to retail the system.This is the spring that China is real to faced to come the catena to conduct.And passed the catena management to also educate not a few domestic brands.This text adopts the method that the theories analysis and the substantial evidence analysis combine together on the research, regard qualitative analysis as principle, the period adds parts of quantitative analysises. This text adopts the method that the theories analysis and the substantial evidence analysis combine together on the research, regard qualitative analysis as principle, the period adds parts of quantitative analysises.From the outside environment inside the analysis and catena conduct the present condition to commence, make use of the modern catena management marketing principle especially some before follow the theories and standpoints, for Fontaineblean silk textile catena conducted to draw up to slice the solid viable management way ofthinking, among them in the catena conducted the way, brand to identify the fixed position, catena strategy, the catena brand image to mold, the catena brand value promoted etc||This text adopts the method that the theories analysis and the substantial evidence analysis combine together on the research, regard qualitative analysis as principle, the period adds parts of quantitative analysises.The From the the outside environment the inside the the analysis and the catena conduct the the present the condition to commence, the make use the of the the modern catena the management marketing the principle especially the some before the follow the the theories and standpoints, for Fontaineblean the silk textile the catena conducted the to draw the up to the slice the the solid viable the management way the of thinking, the among them the in the catena conducted the way, brand to identify the fixed position, catena strategy, the catena brand image to mold, the catena brand value promoted etc. do the point to elaborate, do the point to elaborate.Moreover, according to the characteristics of Fontaineblean catena, this text directly give the target of the management and the management methods and the implement suggestions of the next move. The do the point to elaborate.Moreover, the according to the characteristics of Fontaineblean catena, this text directly give the target of the management and the management methods and the implement suggestions of the next move.Pass by expect Fontaineblean the implement of the project of the catena management end attain to promote the core competencies, the anti-shot market risk realization can keep on the target of the development||The The do the point to elaborate.Moreover, the the according to the characteristics of Fontaineblean catena, this text directly give the target of the management and the management methods and the implement suggestions of the next move.The Pass by expect Fontaineblean the implement of the project of the catena management end attain to promote the core competencies, the anti-shot market risk realization can keep on the target of the development.Currently, the catena management system has already gradually start drive extensive adoption of each profession, more well-known and similar also have in the business enterprise of Fontaineblean a lot of, such as" carpenter of tan "," the stone "," the rock record"," the stone person's clan"...etc., also conduct the maturity of the system for Fontaineblean catena to provide the precious experience.