The Marketing Strategy Study Of Commercial Banking For H Bank Dalian Branch

After China's entry of the World Trade Organization (WTO) since 2001, foreign banks in China developed rapidly and gradually became an important member of China banking system. H bank being the local bank in Hong Kong and having good cooperation relationship with China government, it has become the quickest development foreign bank in China. Established in Hong Kong and Shanghai in 1865, H bank has become the one with largest networks of any foreign bank in mainland of China.H bank Dalian branch as a representative of the foreign banks, faced with many competitors, and its business development is facing great impact.In the face of the complicated and changeable economic situation and the impact of interest rate marketization, the competition for banking industry has become increasingly fierce. If H bank wants to maintain the stable and rapid development, using the marketing strategy has become the key to success. This article started from the history of H bank, mentioning the business type and then analyzing the impact of the local and investment environment, governing regulations of China to the development of foreign banks including H bank. And then the writer points out the weakness during H bank's operation and puts forward the measures for the marketing of H bank's commercial development, having the practical significance.4p model and SWOT analysis are adopted in this article, as part of the analysis method. Aim of the article is to try to optimize marketing strategy of commercial banking for H Bank Dalian Branch. The conclusion of the article and the analysis process has feasible effect and practical significance given H Bank best represent foreign banks in China.