Research On The Marketing Channel Of The Mobile Phone In Liaoning Vsens

With the continuous development of science and technology and market economy, mobile marketing channels are changing. In marketing channels, distributors, retailers and producers and other channel members are playing a different role; with the continuous development of network sales channels and large sales organizations, to a large extent, the impact of the traditional marketing channel model, in order to adapt to the development of market demand as soon as possible, the traditional marketing channel mode of innovation and improvement is the demand of the times, but also a necessity. As consumer demand continues to increase, the mobile phone marketing channel gradually from the past marketing mode to the diversification and the direction of the development of the network.This paper analyzes the background of China's smart mobile phone market, and introduces the macro environment, market environment and current channel management system, and finds out the main problems existing in Liaoning China, such as the long, high cost, channel conflict and management chaos, and then put forward the corresponding optimization scheme based on Management Science and system engineering theory. The main conclusions of this article are:the company's marketing channel is a very important part of the company's value chain, so it must pay great attention to the mobile phone marketing channel. Liaoning China's smart phone has many problems. The company wants to design mobile marketing channel optimization scheme according to the environment and company. In the evaluation process, the combination of qualitative and quantitative methods, the continuity, objectivity and operability of the evaluation results are evaluated.