E Company Product Marketing Channel Optimization Research

The current economic situation,China's maternal and child products related to the ever-changing market,melamine-big doll incident,China's infant milk products have not been optimistic,and vice versa foreign dairy products by the people welcome,overseas dairy business giants to take this opportunity Large-scale into the domestic market,purchasing business,cross-border electricity business,as well as sea and other seafood in the procurement of foreign dairy products on the road to an endless stream,have to seize market share,with the supply and demand continue to change from the seller's market development for the buyer Market,maternal and child prices gradually decline.At the same time,the state introduced the New Deal strictly regulate the domestic milk powder market,the introduction of the New Deal for the maternal and child food industry is undoubtedly worse,all with the maternal and child products industry-related enterprises are facing enormous challenges and severe test.E company as a leader in domestic milk powder manufacturers face the original advantage of the milk powder business sales decline,the introduction of new business development by resource support restrictions,operating profit declining.E companies to take measures to change the marketing channel is an effective way to solve the current problem,its top priority is to achieve the main business optimization and upgrading.This article from the E company,to study its optimization of product marketing channels and methods.The use of product marketing channel theory and knowledge of the mother and child-related products industry in different marketing channels in which the market environment,the advantages and disadvantages of each marketing channel,the development of the origin and trends were analyzed,combined with the difficulties faced by E companies,operating status And different customer needs analysis of E companies currently take the product marketing channel system may exist problems and determine how to improve the optimization of the marketing channel system.E company to optimize its product marketing channel approach should be customer-centric on the first place,pay attention to different market needs of customers,the use of innovative technology to promote the overall optimization of enterprises.According to the basic principles of product marketing channel optimization,from the marketing channel model,marketing channel structure and marketing channel relationship three different dimensions to take measures to optimize the E company's product marketing channel system,enhance market competitiveness.To take measures to optimize the product marketing channel model,structure and relationship after the real objective evaluation.