Research On Specialty Limited By Share Ltd Marketing Strategy Of Liaoning Zhenlong

Native market there is strong copy operations, product homogeneity serious problems between the local specialty, the pressure of market competition between local and foreign specialties even greater. In order to meet the fierce market competition environment, it is necessary to study native marketing strategy.Thesis Liao Zhenlong Native Produce Co., Ltd. is a business case, using Porter's five forces competitive model, SWOT analysis on the external environment facing business case, to analyze the advantages and disadvantages. Case enterprise product project tasks exist too:pricing unreasonable; purchase channels; promotions, and other issues, on issues related to proposed marketing optimization strategies, integrated use of marketing mix strategies using 4PS analyze specific product, price, place, promotion and other aspects of the case put forward appropriate marketing strategy for enterprise development; viable marketing strategy for these specific proposals to protect corporate marketing strategy implementation. Finally, in the case of corporate marketing strategy is proposed based on the optimization and the implementation of a marketing strategy to optimize the implementation of safeguards, more complete enterprise system, improve market competitiveness.