Financial Evaluation And Countermeasures Of BH Financial Leasing Company's Profitability

With the continuous development of the social economy, financial leasing as a new financing channels, plays an important role in supporting the real economy in the country. Our overall development of financial leasing industry is quite rapid, at present, the scale of financial leasing industry has 4000 leasing companies, the competition between financial leasing companies more and more intense, for the competitiveness of enterprises test increases. Enhance their own competitiveness, is inseparable from the excellent profitability of financial leasing companies and financial indicators to evaluate the profitability is necessary. Only through analysis of financial indicators of financial leasing company's profitability in order to identify the factors that influence the level of corporate profits, we targeted to develop appropriate development strategies to increase business in the competition to win chips. If you do not focus on financial leasing companies analyze their profitability, they are susceptible to other companies rolling in such fierce competition, and slowly lose competitiveness.BH Financial Leasing Company is a public company's financial leasing industry, its capital is not so strong, the business scope is restricted, you can not take deposits nor engage in lending business, you need self-financing, the lack of a stable source of funding, financing costs higher. And it's a single profit model, the main profit model is to obtain debt income, is not conducive to long-term development. BH Financial Leasing Company want to win in the competition to study their profitability is essential. The current financing of the BH Leasing Company profitability analysis simply analyze the financial indicators, the lack of correlation between the index and contrast, did not form a complete, three-dimensional analysis system, making it difficult for the profitability of enterprises to conduct a comprehensive system analysis.This selection of the Du Pont Model to analyze the BH Financial Leasing Company's profitability, the company will be used to evaluate the profitability of a plurality of indicators combine. First BH Financial Leasing Company profit structure and trends were analyzed, its profit structure is divided into operating profit, investment income, non-operating profit of three parts, between 2013 and 2015, showing a profit after the first drop of the trend. Next, use the Du Pont model BH Financial Leasing Company's sales margin, total asset turnover, equity multiplier is analyzed and compared with the combined YD Financial Leasing Company, these three indicators to make an evaluation. In the sales margin on the Du Pont analysis, we can see BH Finance Leasing Company for their own unfavorable cost control, which need to strengthen cost control; the total turnover of the analysis can be seen in the company's inventory turnover rate needs to be improved, the company needs to develop a diversification strategy; the financing of the BH Leasing Company equity multiplier analysis, the author made recommendations to adjust the capital structure, give full play to the role of regulating financial leverage.This paper analyzes the BH Financial Leasing Company's profitability using Dupond Model, and in depth of its business strategy and operating philosophy, which shows the Du Pont model has broad applicability in terms of corporate profitability analysis, also has a strong practical value. Theory and ideas in this paper attempts to use Du Pont Model for the development of operational strategies, determine responsibility objectives or amended corporate philosophy of great reference value.