Study On The Financial Quality Evaluation System Of Huayi Brothers Corporation

In the past 2015, China's securities market experienced ups and downs, based on fundamental analysis stand in the stage of history once again, for the analysis of the financial situation of listed companies is always affect the investment subject for stock investment decision is an important reference. Capital market development has been 26 years, market transaction amount showed rapid growth, the number of listed companies also increased, market is huge financing ability for business needs and provides great help to solve the financing needs of enterprises, also for enterprises,improve the competitiveness is the foundation of the development of the financial quality of enterprises,it determines the enterprise's sustainable directly, so for the quality of corporate financial evaluation is conducive to market subject selection of high quality resources, funds were good configuration, but also conducive to self understanding of listed companies and the improvement of its are increased.The under the background of the rapid development of the media industry,combined with previous research results in the aspect of enterprise assets, profit, debt,cash characteristics, from the quality of earnings, asset quality, business growth, risk four the financial evaluation of the quality of elements, to stakeholder theory and agency theory is the foundation of the research and comprehensive financial index set up six basic principles, the establishment of relevant indicators, and repeated screening, tests are appropriate indicators. The ultimate goal is to establish a set of suitable media of the listed company's financial quality analysis system by using the factor analysis method, empirical analysis of HuaYi brother Co.Ltd..Consider the recent new media, IP, since greatly in the market game results in the effect of media companies. The innovation of this paper embodies in the financial indicators selection and factor analysis method combined with media and other popular concept. Finally, it is concluded that the financial quality evaluation results.