Research On The Internet Financial Development Strategy Of MS Securities Limited By Share Ltd

Internet banking is the Internet technology, thinking and spirit of organic integration into financial services, relying on payment, cloud computing, social networking and search engines, app and other Internet tools to achieve financial intermediation, payment and information intermediaries, such as a new financial, is a combination of traditional financial industry and the Internet is emerging areas of the Internet.The development of Internet has brought enormous changes and profound transformations to the financial industry. This kind of development is also accompanied with the promoting of ideas of traditional finance, the innovation of service model and the expansion of service channel. With the support of policies, securities industry is also active in innovation, and vigorously explore and develop the Internet banking.For the securities industry, the impact of the Internet on it is not only the application of the base, but more importantly, the mode of thinking mode of transformation brought about by the ecological reconstruction and reconstruction. And combination of the transformation and upgrading of Internet freedom, the spirit of innovation and the securities company bound derived from Internet Securities pattern diversification, differentiation, dynamic, the emerging field of competition, would be to subvert the original pattern of industry, complacent leading brokerage may also will be eliminated by the market, and positive transformation, risk prevention and control of active and innovative small and medium-sized firms also has a turn overtaking.As a small and medium-sized securities company, MS securities has the advantages of capital increase, policy innovation, business diversification and other favorable conditions, the brokerage business accounted for a relatively high, service homogeneity, etc., the company is facing a good development opportunities and severe transformation pressure.In addition to reviews the development of MS securities, this research also focuses on the native and aboard situations of Internet Financial services. The analysis of Internet financial mode and trend is also considered in the paper. At the same time, we do research on the strategic goals and implements of MS securities based on Internet by analyzing the pros and cons, opportunities and threats of MS securities. Aims to integrate online and offline resources, restructuring the company's network architecture, explore the 020 development model, to carry out cooperative drainage mode, the layout of the mobile Internet, improve customer service system, enhance their ability to implement differentiation strategy, MS securities should seize the opportunities of the development of Internet, integrate online and offline resources to accommodate multilevel and personalized financial services to customers'goals and standards by implement different services and strategies. Furthermore, MS securities have to adapt the changes accompanied with the Internet financial wave in order to realize the real innovation of business model and service philosophy?...