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Development Of Suzhou Taihu Lake Area B&B

Posted on:2017-05-04Degree:MasterType:Thesis
Country:ChinaCandidate:J ShiFull Text:PDF
GTID:2349330485490924Subject:Engineering
Abstract/Summary:PDF Full Text Request
With the experience economy era, rural tourism gradually from sightseeing to experience travel changes, tourism as one of the main houses of rural tourism, its development plan attracted the attention of the domestic public scholars. Suzhou is a famous tourist city, especially in the Taihu Lake region Bed and Breakfast Suzhou Tourism on the overall development of the tourism industry has played a certain role. In order to explore the development of tourism in houses around Taihu Lake area, this article from the perspective of planning the departure, combined Mudu B&B experience, study and formulate a plan strategies around Taihu Lake Area Bed and Breakfasts and tourism development.First of all, by drawing on theories about the B&B at home and abroad, especially inspired B&B Taiwan tourism, rural tourism resolved, farmhouse, differences and relations between the three houses, and bed and breakfasts as well as domestic tourism development. Secondly, summarize and generalize the Suzhou Taihu Lake area status and conditions for the development of the B&B, take the Questionnaire analysis and evaluation of its "market and products," then put forward around Taihu Lake Bed and Breakfast development goals and ideas. To complete the development goals, in accordance with the requirements of the development of ideas, focusing on various aspects of the tourism product B&B, spatial layout, tourist facilities, the main operation, tourism image, marketing, etc. to make strategic planning. Wherein, in the product planning, product planning and product classification system mode, using the theory of sustainable development, planning on touring function area of Suzhou Taihu Lake area, pointed out the districts piece of space development timing. In addition, deep Taihu Lake area B&B with its own characteristics, establish a brand image, and from the perspective of empirical research, we select travel Mudu town houses typical case countermeasures proposed "welcome on the facade, eat at the farm, living in B&B, Le in which "a new development concept Bed and Breakfast.
Keywords/Search Tags:Suzhou Taihu Lake area, B&B, traditional culture, brand management
PDF Full Text Request
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