Research On The Marketing Strategy Of Personal Financial Management Business In Wuxi Rural Commercial Bank

Individual financing business development is directly related to the quality of the operation profits of commercial Banks and asset quality, but also the most fundamental commercial bank profits. Towards the deep water area at present, China's financial reform, the policy environment, the evolving regulatory environment and market environment, in the face of such a complex business environment, commercial bank personal business need to actively deal with internal and external environment changes, and explore new development path, create sustained growth.At present, Wuxi bank personal financial business marketing is given priority to with traditional retail outlets, in the customer to deal with related business of personal finance products introduction, but Wuxi bank and other state-owned commercial Banks, rural credit cooperatives, its predecessor for Wuxi accumulated many old customers to stay in the city in the urban construction of farmers and small merchants,these customers tend to prefer the traditional deposit, lack of financial awareness,during deposits tend to be more amount is small, this customer characteristic determines the bank personal finance product sales performance has always been at the low end.This article USES the relevant theories of marketing to Wuxi bank personal financial business marketing research and analysis on the overall objective, scientific and effective marketing strategies, perfect the marketing plan. On the one hand, as the bank personal business development direction, innovation of personal business development way provide forward-looking guidance, to better fit the transformation economic development way, financial capital to leading function; For development of other Banks, on the other hand, personal business, enhance the level of the whole bank marketing to provide ideas and experience for reference.