Temporal-spatial Distribution Characteristics And Formation Mechanism Of Scenic Network Attention In Hunan "Red Triangle"

Hunan "red triangle" of Hunan red tourism as a leading industry received wide attention from all sectors of society, the advent of the era of big data, also let more and more red tourism through online search travel information to assist decision, leave traces of a large number of search on the Internet is I have often said that the "network attention". This paper collected the data of the whole、PC and mobile network attention about Hunan "red triangle" and other related data, by using seasonal intensity index,geographic concentration index and center of gravity model, analysed its temporal and spatial distribution characteristics and influence factors, built related model and analysed marginal effect of various influencing factors, and on this basis, analysed the similarities and differences between the two.Result shows that:(1)By the influence of holidays, events and other factors, daily changes of the whole、 PC and mobile network attention like serrated polyspikes;monthly changes of the whole、PC and mobile network attention like the mountain shape, PC and mobile network attention changes in the presence of reverse correlation, and seasonal differences of PC network attention was smaller than mobile network attention;the whole、 PC and mobile network attention change regularity was not strong in ordinary weeks, the whole、PC and mobile network attention of the Spring Festival golden week and the National Day golden week had strong regularity, the peak of the golden week appeared in the third days after the start of the holiday.(2) Spatial distribution of the whole、PC and mobile network attention in Hunan "red triangle" were main affected by each province of base population, economic development level, level of education, space distance, traffic facilities etc, its distribution roughly with the center of Hunan,reduced outward gradually. According to the geographical concentration index calculation shows that the PC network attention is more focused on the spatial distribution. While there was a big difference in the center of gravity change between the PC and the mobile visitors’ network attention in each month.(3)As the advent of the era of Internet +, the scenic area managers can make effective use of network awareness information management efficiency. At the same time, seize the PC and mobile network attention differences in the spatial and temporal characteristics, can be targeted for different marketing, improve marketing efficiency. Finally, promoting the optimization of tourism traffic can help to increase the tourist time, increase the efficiency of scenic spots.